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THINGS YOU WILL LEARN

Module 1 - Basics Of Digital Marketing

  • What is Domain and Types
    • TLD, SLD, TLD Domain
    • Domain Registration
    • What is Web Hosting Server
    • Windows Server
    • Linux Server
  • What is Digital Marketing?
  • How is it different from Traditional Marketing?
  • ROI between Digital and Traditional Marketing?
  • Discussion on E-Commerce
  • Discussion on new trends and current scenario of the world?
  • Setting up a vision, mission, and goals of Digital Marketing

Module 2 - How To Create A Word Press Website?

<ul>
<li>DNS Server</li>
<li>What is Website?</li>
<li>Dynamic, Static Websites</li>
<li>Domain and Hosting registration</li>
<li>Linking your domain to the Hosting</li>
<li>Creating a WordPress website</li>
<li>Managing a WordPress website.</li>
<li>Free website creation</li>
<li>Free webmails Creation up to 5</li>
<li>Free database Creation</li>
</ul>

Module 3 - Understanding Business Before Designing A Strategy

<ul>
<li>Understanding the organizational structure</li>
<li>Operations within the organization</li>
<li>Importance of understanding the business operations</li>
<li>Importance of Digital Marketing for a business</li>
</ul>

Module 4 - SEO Basics

<ul>
<li>What is Search Engine Optimization?</li>
<li>History of Search engines?</li>
<li>How is SEO important in Digital Marketing?</li>
<li>How is search engine important for companies?</li>
<li>How can search engine impact the brand and sales of a company?</li>
<li>How does search engine algorithm work?</li>
<li>Components of a search engine?</li>
<li>Different types of search engines?</li>
<li>Operators used in search engine</li>
<li>Algorithms used in SEO</li>
<li>Updates of SEO</li>
<li>Site Structure Analysis</li>
<li>Competitive and Exact Title Creation</li>
<li>Meta Keywords Creation</li>
<li>Meta Tag Optimization as per Keyword Research</li>
<li>Perfect navigation as per the theme</li>
<li>Breadcrumb Optimization</li>
<li>Checking Broken Links</li>
<li>Creating Sitemaps (HTML, XML, ROR, Text Sitemap)</li>
<li>Usage of Robot.txt in order assist crawler</li>
<li>Robots.txt File Creation and validation</li>
<li>Internal navigation</li>
<li>Content Optimization as per Keyword Density, Proximity, Prominence</li>
<li>301 redirection for canonicalization problem</li>
<li>Content Negotiation and Modification</li>
<li>Regular Updation of the Sitemaps</li>
<li>Create Custom Error 404 Page Optimization</li>
<li>Heading Hierarchy (1H1, 2H2, 4H3,8H4 ..)</li>
<li>Image Optimization, Using Alt</li>
<li>Google Analytics Account Set</li>
<li>Create and Manage Google Webmaster Tool</li>
</ul>

Module 5 - Algorithms And Backlinks

<ul>
<li>What is Link Building</li>
<li>One Way link building</li>
<li>Two Way or Reciprocal link</li>
<li>Link Wheel Building</li>
<li>White Hat Link Building</li>
<li>Black Hat Link Building</li>
<li>Grey Hat Link Building</li>
<li>Google Panda Algorithms</li>
<li>Google Penguin Algorithms</li>
<li>Google Page Rank Algorithms</li>
<li>Google Hummingbird Algorithms</li>
<li>Page layout Algorithms</li>
<li>Search Engine submission</li>
<li>Directory submissions</li>
<li>Dmoz Listing</li>
<li>Forum Creation / submissions</li>
<li>Blogs Creation, Posting and Commenting</li>
<li>Blog Post Message Creation and Submission</li>
<li>Articles Creation, Distribution and Commenting</li>
<li>Press Release Creation and Distribution</li>
<li>Newsletter posting and News Syndication</li>
<li>Forums Posting and Comments</li>
<li>Favicons Creation</li>
<li>B2B Posting</li>
<li>Driving traffic through dedicated Social Networking</li>
<li>Facebook Marketing (Fan Pages and Profiles)</li>
<li>Twitter Marketing</li>
<li>Social Bookmarking Strategy and Implementation</li>
<li>Podcasting: Audio and Video Optimization</li>
<li>Promoting Subsequent pages of the Website</li>
<li>Google Site Map Submission</li>
<li>Yahoo Site Map Submission</li>
<li>Social Bookmarking SBM</li>
<li>Social Networking</li>
<li>Classified Ad Creation and Submission</li>
<li>Posting in other Content Network</li>
<li>Blog Creation and Commenting</li>
<li>RSS Feed Creation and Validation</li>
<li>Link Building</li>
<li>Link Popularity Monitoring and Reporting</li>
<li>Listed on Google/Yahoo Local Business Center</li>
<li>Wikki Submission.</li>
</ul>

Module 6 - Social Media Optimization:

<ul>
<li>Introduction to Online Marketing</li>
<li>Types of Online Marketing</li>
<li>Introduction to Social Media</li>
</ul>
<strong>Facebook Marketing </strong>
<ul>
<li>Facebook Marketing introduction</li>
<li>Advantages of Facebook Marketing
<ul>
<li>What is Open Graph</li>
<li>Local business page creation</li>
<li>Fan page creation</li>
<li>Brand page creation</li>
<li>Organization page creation</li>
<li>Adding own logos and banners in facebook</li>
<li>How to promote your Facebook page</li>
</ul>
</li>
<li>Introduction to FBML</li>
<li>Advantages to FBML</li>
<li>Facebook optimization techniques
<ul>
<li>Creating a Facebook Application</li>
</ul>
</li>
<li>Linking with YouTube</li>
<li>Creating Events in Facebook
<ul>
<li>Do’s and Don’ts in Facebook</li>
<li>Facebook credits</li>
<li>Facebook Connect (Like, Share, Comment)</li>
<li> Increase Facebook likes</li>
</ul>
</li>
</ul>
<strong>Twitter marketing</strong>
<ul>
<li>What is Twitter</li>
<li>Why we use Twitter
<ul>
<li>witter Demographics</li>
<li>How to Setup a Twitter account</li>
</ul>
</li>
<li>What is Twitter Lingo
<ul>
<li>What is Tweet for pay</li>
</ul>
</li>
<li>Twitter Account Promotion
<ul>
<li>Tweeting (Responding to others, RT, HashTags, Direct Messages)</li>
</ul>
</li>
<li>What is Twitiquette
<ul>
<li>Why use Short URL in Twitter</li>
</ul>
</li>
</ul>
<strong>Google Plus Marketing</strong>
<ul>
<li>What is Google Plus
<ul>
<li>Google Plus Features</li>
<li>Google Plus: Circles, Hangouts, Stream</li>
</ul>
</li>
<li>Integration with your site
<ul>
<li>Promoting a Brand on Google+</li>
<li>Google Plus for Businesses</li>
</ul>
</li>
<li>Google Plus Tools and Techniques</li>
</ul>
<strong>LinkedIn Marketing</strong>
<ul>
<li>What is LinkedIn</li>
<li>LinkedIn advantages</li>
<li>LinkedIn Groups
<ul>
<li>LinkedIn events, messaging</li>
</ul>
</li>
<li>Creating the right profile and settings</li>
<li>How to do link building in LinkedIn
<ul>
<li>Linkedin Company Pages</li>
</ul>
</li>
</ul>
<strong>Social Networking Sites</strong>
<ul>
<li>Digg</li>
<li>Delicious</li>
<li>StumbleUpon
<ul>
<li>Reddit</li>
<li>Fave It</li>
<li>E-buzz</li>
</ul>
</li>
</ul>
<strong>Web 2.0 Backlinks Building</strong>
<ul>
<li>Blogger.com
<ul>
<li>WordPress.com</li>
</ul>
</li>
<li>Webs.com
<ul>
<li>Webnode.com</li>
<li>Yola.com</li>
</ul>
</li>
<li>Blinkweb
<ul>
<li>Clammo</li>
<li>360.com</li>
<li>Adding Titles to blogs</li>
</ul>
</li>
<li>Adding Keywords to blogs</li>
<li>Adding Description to blogs
<ul>
<li>Building Backlinks from blogs</li>
</ul>
</li>
<li>Promoting Blogs ways</li>
</ul>
<strong>Content sharing </strong>
<ul>
<li>Ezine articles approved
<ul>
<li>Squidoo Lens Creation</li>
<li>Hubpages Creation</li>
<li>Slideshare</li>
</ul>
</li>
<li>Scribd</li>
</ul>
<strong>Photo and Slides Sharing</strong>
<ul>
<li>Flickr</li>
<li>TinyPic</li>
<li>Slide Roll</li>
</ul>

Module 7 - Social Media Marketing:

<ul>
<li>Facebook Marketing (paid)</li>
<li>Twitter Marketing (paid)</li>
<li>LinkedIn Marketing (paid)</li>
</ul>

Module 8 - Video Marketing

<ul>
<li>YouTube Channel Creation</li>
<li>YouTube Video Optimization</li>
<li>Video SEO</li>
<li>Increase YouTube views, Subscribers</li>
<li>YouTube Ads</li>
<li>Dailymotion</li>
<li>Vimeo Videos</li>
<li>Metacafe</li>
<li>Google Videos</li>
</ul>

Module 9 - Google Ads

1. Campaigns Covered
<ul>
<li>Google PPC Campaigns</li>
</ul>
2. Overview of the Search Marketing Landscape
<ul>
<li>A review of the latest search marketing trends</li>
<li>A look at the latest pay-per-click advertising options</li>
<li>Comparing Google Ads with Facebook, LinkedIn and Twitter advertising</li>
<li>Choosing between SEO and PPC</li>
<li>What is Pay Per Click (PPC)?</li>
<li>How does PPC work?</li>
<li>Importance and Benefits of PPC</li>
</ul>
3. Google Ads Modules
<ul>
<li>MCC Ads</li>
<li>Adwords Express</li>
<li>Adwords Merchant Center</li>
<li>Adwords Editor</li>
<li>GOMC Challenge</li>
<li>Creating an Online Video Campaign (YouTube Ads)</li>
<li>Shopping Ads</li>
</ul>
4. Setting up a PPC Campaign
<ul>
<li>Google Ads Account Structure</li>
<li>Google Search Network</li>
<li>Google Display Network</li>
<li>Google Partner Websites</li>
<li>Location / Language Targeting</li>
<li>Bid Budget Management</li>
<li>Accelerated / Standard Delivery</li>
<li>CPC, CPM, CPA, CPV, CPD Methods</li>
<li>Keyword types (Broad, Phrase, Exact and Negative)</li>
<li>Ad Rank, Actual CPC, CTR</li>
<li>Ad Extensions</li>
<li>Schedule: Start date, end date, Ad scheduling</li>
<li>Ad Delivery: Ad rotation, frequency capping</li>
<li>Quality Score and its Importance</li>
</ul>
5. Display Network Targeting
<ul>
<li>Concept of CPM and Branding</li>
<li>Landing Page Optimization</li>
<li>Automatic / Manual Placements</li>
<li>Interest and Groups Targeting</li>
<li>Remarketing Targeting</li>
<li>Age, Gender Targeting</li>
<li>Topic-Based Targeting</li>
</ul>
6. Ad Formats and Ad Guidelines
<ul>
<li>Create Effective Ads</li>
<li>Ad copywriting best practices Ad copy testing</li>
<li>Text Ads and Guidelines</li>
<li>Image Ad Formats and Guidelines</li>
<li>Display Ad Builder Ads and Guidelines</li>
<li>Video Ads Format</li>
</ul>
7. Tools and Analysis
<ul>
<li>What is a Landing Page?</li>
<li>Optimizing your Landing Pages</li>
<li>Competitors Website Analysis</li>
<li>Ad group Performance Reports</li>
<li>Using ‘Calls to Action’</li>
<li>Keywords Performance Reports</li>
<li>Purpose of Conversions</li>
<li>Create your Conversion Tracking Code</li>
<li>Tracking the Conversions for Multiple Product</li>
<li>Tracking the Google Analytics Code</li>
<li>Change History Tool</li>
<li>Display Planner</li>
<li>Ad preview Diagnosis</li>
</ul>
8. Google Ads Live Project

Module 10 - Web Analytics

<ul>
<li>Navigate Google Analytics with ease</li>
<li>Using Analytics as a part of SEO / SEM strategies</li>
<li>Analyzing website traffic and content reports</li>
<li>Setting up of goals, event and tracking campaigns</li>
<li>Google Analytics Certification Guidance</li>
</ul>

Module 11 - Online Reputation Management

<ul>
<li>Introduction
<ul>
<li>When Social Media goes bad!</li>
<li>The cost of a bad reputation</li>
</ul>
</li>
<li>Establish a Foundation
<ul>
<li>Protect your position  Register Twitter, URLs, etc</li>
<li>How to establish a Social Media company policy</li>
<li>The socialisation of business: Public relations to human relations</li>
</ul>
</li>
<li>Listen
<ul>
<li>Free social media monitoring tools</li>
<li>Search</li>
<li>Paid for social media solutions</li>
<li>What to do with the data</li>
</ul>
</li>
<li>Respond
<ul>
<li>Dealing with complaints</li>
<li>What to do with praise</li>
<li>Evangelist</li>
<li>Crisis Q&amp;A</li>
<li>Complaint escalation plan</li>
</ul>
</li>
<li>Engage
<ul>
<li>Enhancing reputation online</li>
<li>Be seen to listen</li>
<li>Ask customers for feedback</li>
<li>Build your customers into your R&amp;D</li>
</ul>
</li>
</ul>

Module 12 - Email Marketing

<ul>
<li>How Email Marketing works?</li>
<li>Types of mails</li>
<li>What to write</li>
<li>How to write</li>
<li>When to send</li>
<li>Tools used in Email Marketing</li>
<li>How to measure</li>
<li>List creation</li>
<li>List Management</li>
<li>Auto responders</li>
<li>Email Marketing report generation and its Metrics</li>
</ul>

Module 13 - MOBILE SEO

<ul>
<li>What is Mobile SEO?</li>
<li>How to create a mobile site?</li>
<li>Google Mobile</li>
<li>Mobile Sitemap</li>
<li>Search criteria for different smartphones</li>
<li>Onsite Optimization Basics for moile</li>
<li>Website Structure and Navigation in mobile</li>
<li>Creating Filenames in Site</li>
<li>Title Tag Optimization</li>
<li>Meta Tags Optimization</li>
<li>Copywriting and SEO Copywriting</li>
<li>Header Optimization</li>
<li>Anchor Links Optimization</li>
<li>Snippets Creation for mobile</li>
</ul>

Module 14 - App Store Optimization

<ul>
<li>Basics in ASO</li>
<li>Important factors to get on top of the search list in play store and App Store</li>
<li>Content optimization for App</li>
<li>Importance of title tags in ASO</li>
<li>Load time</li>
</ul>

Module 15 - Tools

<span>1. Softwares / Plugins</span>
<span>2. Keyword Finders</span>
<span>3. Search Ranking Softwares</span>
<span>4. Content Spinners</span>
<span>5. Plagiarism Checkers</span>
<span>6. Authority Checkers</span>
<span>7. Rank Checkers</span>
<span>8. SEO Optimization Plugins – QK</span>

Module 16 - Webmaster Tools

<span>1. Google Search Console (Webmaster)</span>
<span>2. A Key to SEO Training and Success</span>
<span>3. How to Rank your Website in Specific Country</span>
<span>4. Resolving Website Errors</span>
<span>5. Geo-Targeting</span>
<span>6. 301 Redirection</span>
<span>7. Domain Optimization</span>
<span>8. Spam Control</span>
<span>9. Site Links Control</span>
<span>10. Awesome tool to Check Incoming Links</span>
<span>11. Malware Check</span>

Module 17 - Google Places / Local Rankings

<span>1. SEO For Local Business</span>
<span>2. How to rank a website in local searches</span>
<span>3. Get Ranking on Local Keywords</span>
<span>4. Verification and Installation Process</span>
<span>5. How to Increase STAR Rankings</span>
<span>6. Yellow Pages Creation</span>

Module 18 - Guidance To 9 Certifications

<ul>
<li>Google Ads – Fundamentals
<ul>
<li>Search Ads</li>
<li>Display Ads</li>
<li>Shopping Ads</li>
<li>Video Ads</li>
</ul>
</li>
<li>App Install Ads</li>
<li>Facebook Blueprint Certification</li>
<li>Analytics Certification</li>
<li>Course Certification</li>
</ul>

FAQs

What Is Digital Marketing?

<ul>
<li>Digital Marketing or Internet Marketing is marketing which is done using the internet as a medium. There are many techniques involved in doing online marketing and we train all the modules viz. SEO, Google Ads, SMM, Email Marketing, ORM and Google Analytics.</li>
</ul>

Who Can Learn This Course?

<ul>
<li><span>Anyone who is tech savvy can learn this Digital Marketing Course as it is not limited to any particular age group</span>
<ul>
<li>Content Writers</li>
<li>Web designers / Web developers / UI, UX professionals</li>
<li>Students / Housewives / Internet Addicts</li>
<li>Marketing and Branding Professionals</li>
<li>Start-up / Business Owners</li>
</ul>
</li>
</ul>

What Are The Pre-Requisites?

<ul>
<li>As such there are no pre-requisites to this Digital Marketing training. But, to attain full-time employment in this field, you must be a graduate (in any stream). There is no technical knowledge required as the Digital Marketing training is not fully technical and thus, does not require any programming knowledge.</li>
</ul>

What Certifications Are Involved In The Digital Marketing Course?

<ul>
<li><span>We provide you with 9 International certifications from Google, Facebook, YouTube, etc which are</span>
<ul>
<li>6 Google Ads Certifications</li>
<li>Google Analytics Certification</li>
<li>Facebook Blueprint Certification</li>
</ul>
</li>
</ul>

What Are The Criteria To Gain Certified Status?

<ul>
<li><span>The training program includes an evaluation system to judge your subjective knowledge and practical implementation success rates. You will get the certificate after successfully completing your training program.</span></li>
</ul>

What Is Instructor-Led Online Training?

<ul>
<li>Instructor-led online training is an interactive mode of training where participants and trainer will log in at the same time and live sessions will be done virtually. These sessions will provide scope for active interaction between you and the trainer.</li>
</ul>

How Many Batches Can I Attend, If Enrolled For Training?

<ul>
<li><span>Signin Soft offers a blended model of learning. In this model participants, can attend classroom, instructor-led live online and e-learning (recorded sessions) with a single enrolment. A combination of these 3 will produce a synergistic impact on learning. </span></li>
</ul>

Whom Should I Contact If I Want To Know More Information About The Training?

<ul>
<li>You can reach out to us by visiting our website and interact with our live chat support team. Our customer service representatives will assist you with all your queries.</li>
</ul>

Is This A Live Training Or Recorded Sessions?

<ul>
<li>It is a live instructor-led interactive session which is done at a specific time where participants and trainer will log in at the same time. The same session will be also recorded and access will be provided to revise, recap or watch any missed session.</li>
</ul>

What If I Miss A Live Session?

<ul>
<li>Not a problem even if you miss a live Digital Marketing session for some reason. Every session will be recorded and access will be given to all the videos on ExcelR’s state-of-the-art Learning Management System (LMS). You can watch the recorded Digital Marketing sessions at your own pace and convenience.</li>
</ul>

Will I Get A Digital Marketing Course Completion Certification From Signin Soft?

<ul>
<li>Yes, after successfully completing the course you will be awarded a course completion certificate from Signin Soft.</li>
</ul>

Whom Should I Contact If I Want More Information About The Training?

<ul>
<li><span>You can reach out to us by visiting our website and interact with our live chat support team. Our customer service representatives will assist you with all your queries.</span></li>
</ul>

What Are The Different Modes Of Payment Available?

<ul>
<li><span>The different payment methods accepted by us are</span>
<ul>
<li>Cash</li>
<li>Net Banking</li>
<li>Cheque</li>
<li>Debit Card</li>
<li>Credit Card</li>
<li>PayPal</li>
<li>Visa</li>
<li>Mastercard</li>
<li>American Express</li>
<li>Discover</li>
</ul>
</li>
</ul>