What Is Digital Marketing?

Digital Marketing can be defined as a unique marketing strategy that is implemented in digital platforms through Internet Medium to reach the target audience. When compared to traditional marketing, search analytics gives you an extra edge in Digital Marketing. Analytics empowers the business to analyze the success in their business strategies and provides the required data to modify the strategies to suit the market requirements and improve ROI.

With our Digital Marketing Training, re-discover your creative instinct to design significant marketing strategies to promote a product/service related to any organization from any business sector.


Are You A Non-Technical Person Without Programming Skills, But Still Want To Pursue A Career In IT?

Digital Marketing is the right course for you. Digital Marketing doesn’t need any programming skills and familiarity with the internet is sufficient to master the concepts to pursue a successful career A few months of dedicated efforts will ensure a rewarding career in the space of IT. The demand for Digital Marketing professionals is exceeding the supply and this void is creating ample job opportunities for non-technical graduates. We help you to crack a job by doing the handholding from training to placement

Who Should Do?

Who Can Learn This Course?

  • Working Professionals
  • Branding  / Sales / Marketing Professionals
  • Students
  • Entrepreneurs
  • Startups
  • Housewives

Opportunities For Digital Marketers

  • You can go for a Job / Freelancer/ Consultant
  • You can start a website (Blog)
  • You can start an App/Video Channel monetize
  • You can start a Digital Marketing Agency

Signin Soft is a leading Digital Marketing certification training institute. Digital Marketing course will be delivered by highly experienced and certified trainers who are considered as one the best trainers in the industry and so we are considered to be one of the best Digital Marketing training institutes. The course is studded with myriad hands-on exercises on each topic that is covered in the training. Along with the training, we offer you 1-year e-learning access, 9 global certifications from Google, Facebook, YouTube, etc. and guaranteed placement assistance. Many of our past participants are working for various companies as digital marketing professionals


Module 1 - Basics Of Digital Marketing

  • What is Domain and Types
    • TLD, SLD, TLD Domain
    • Domain Registration
    • What is Web Hosting Server
    • Windows Server
    • Linux Server
  • What is Digital Marketing?
  • How is it different from Traditional Marketing?
  • ROI between Digital and Traditional Marketing?
  • Discussion on E-Commerce
  • Discussion on new trends and current scenario of the world?
  • Setting up a vision, mission, and goals of Digital Marketing

Module 2 - How To Create A Word Press Website?

  • DNS Server
  • What is Website?
  • Dynamic, Static Websites
  • Domain and Hosting registration
  • Linking your domain to the Hosting
  • Creating a WordPress website
  • Managing a WordPress website.
  • Free website creation
  • Free webmails Creation up to 5
  • Free database Creation

Module 3 - Understanding Business Before Designing A Strategy

  • Understanding the organizational structure
  • Operations within the organization
  • Importance of understanding the business operations
  • Importance of Digital Marketing for a business

Module 5 - Algorithms And Backlinks

  • What is Link Building
  • One Way link building
  • Two Way or Reciprocal link
  • Link Wheel Building
  • White Hat Link Building
  • Black Hat Link Building
  • Grey Hat Link Building
  • Google Panda Algorithms
  • Google Penguin Algorithms
  • Google Page Rank Algorithms
  • Google Hummingbird Algorithms
  • Page layout Algorithms
  • Search Engine submission
  • Directory submissions
  • Dmoz Listing
  • Forum Creation / submissions
  • Blogs Creation, Posting and Commenting
  • Blog Post Message Creation and Submission
  • Articles Creation, Distribution and Commenting
  • Press Release Creation and Distribution
  • Newsletter posting and News Syndication
  • Forums Posting and Comments
  • Favicons Creation
  • B2B Posting
  • Driving traffic through dedicated Social Networking
  • Facebook Marketing (Fan Pages and Profiles)
  • Twitter Marketing
  • Social Bookmarking Strategy and Implementation
  • Podcasting: Audio and Video Optimization
  • Promoting Subsequent pages of the Website
  • Google Site Map Submission
  • Yahoo Site Map Submission
  • Social Bookmarking SBM
  • Social Networking
  • Classified Ad Creation and Submission
  • Posting in other Content Network
  • Blog Creation and Commenting
  • RSS Feed Creation and Validation
  • Link Building
  • Link Popularity Monitoring and Reporting
  • Listed on Google/Yahoo Local Business Center
  • Wikki Submission.

Module 6 - Social Media Optimization

  • Introduction to Online Marketing
  • Types of Online Marketing
  • Introduction to Social Media

Facebook Marketing 

  • Facebook Marketing introduction
  • Advantages of Facebook Marketing
    • What is Open Graph
    • Local business page creation
    • Fan page creation
    • Brand page creation
    • Organization page creation
    • Adding own logos and banners in facebook
    • How to promote your Facebook page
  • Introduction to FBML
  • Advantages to FBML
  • Facebook optimization techniques
    • Creating a Facebook Application
  • Linking with YouTube
  • Creating Events in Facebook
    • Do’s and Don’ts in Facebook
    • Facebook credits
    • Facebook Connect (Like, Share, Comment)
    •  Increase Facebook likes

Twitter marketing

  • What is Twitter
  • Why we use Twitter
    • witter Demographics
    • How to Setup a Twitter account
  • What is Twitter Lingo
    • What is Tweet for pay
  • Twitter Account Promotion
    • Tweeting (Responding to others, RT, HashTags, Direct Messages)
  • What is Twitiquette
    • Why use Short URL in Twitter

Google Plus Marketing

  • What is Google Plus
    • Google Plus Features
    • Google Plus: Circles, Hangouts, Stream
  • Integration with your site
    • Promoting a Brand on Google+
    • Google Plus for Businesses
  • Google Plus Tools and Techniques

LinkedIn Marketing

  • What is LinkedIn
  • LinkedIn advantages
  • LinkedIn Groups
    • LinkedIn events, messaging
  • Creating the right profile and settings
  • How to do link building in LinkedIn
    • Linkedin Company Pages

Social Networking Sites

  • Digg
  • Delicious
  • StumbleUpon
    • Reddit
    • Fave It
    • E-buzz

Web 2.0 Backlinks Building

  • Blogger.com
    • WordPress.com
  • Webs.com
    • Webnode.com
    • Yola.com
  • Blinkweb
    • Clammo
    • 360.com
    • Adding Titles to blogs
  • Adding Keywords to blogs
  • Adding Description to blogs
    • Building Backlinks from blogs
  • Promoting Blogs ways

Content sharing 

  • Ezine articles approved
    • Squidoo Lens Creation
    • Hubpages Creation
    • Slideshare
  • Scribd

Photo and Slides Sharing

  • Flickr
  • TinyPic
  • Slide Roll

Module 7 - Social Media Marketing

  • Facebook Marketing (paid)
  • Twitter Marketing (paid)
  • LinkedIn Marketing (paid)

Module 8 - Video Marketing

  • YouTube Channel Creation
  • YouTube Video Optimization
  • Video SEO
  • Increase YouTube views, Subscribers
  • YouTube Ads
  • Dailymotion
  • Vimeo Videos
  • Metacafe
  • Google Videos

Module 9 - Web Analytics

  • Navigate Google Analytics with ease
  • Using Analytics as a part of SEO / SEM strategies
  • Analyzing website traffic and content reports
  • Setting up of goals, event and tracking campaigns
  • Google Analytics Certification Guidance

Module 10 - Google Ads

1. Campaigns Covered

  • Google PPC Campaigns

2. Overview of the Search Marketing Landscape

  • A review of the latest search marketing trends
  • A look at the latest pay-per-click advertising options
  • Comparing Google Ads with Facebook, LinkedIn and Twitter advertising
  • Choosing between SEO and PPC
  • What is Pay Per Click (PPC)?
  • How does PPC work?
  • Importance and Benefits of PPC

3. Google Ads Modules

  • MCC Ads
  • Adwords Express
  • Adwords Merchant Center
  • Adwords Editor
  • GOMC Challenge
  • Creating an Online Video Campaign (YouTube Ads)
  • Shopping Ads

4. Setting up a PPC Campaign

  • Google Ads Account Structure
  • Google Search Network
  • Google Display Network
  • Google Partner Websites
  • Location / Language Targeting
  • Bid Budget Management
  • Accelerated / Standard Delivery
  • CPC, CPM, CPA, CPV, CPD Methods
  • Keyword types (Broad, Phrase, Exact and Negative)
  • Ad Rank, Actual CPC, CTR
  • Ad Extensions
  • Schedule: Start date, end date, Ad scheduling
  • Ad Delivery: Ad rotation, frequency capping
  • Quality Score and its Importance

5. Display Network Targeting

  • Concept of CPM and Branding
  • Landing Page Optimization
  • Automatic / Manual Placements
  • Interest and Groups Targeting
  • Remarketing Targeting
  • Age, Gender Targeting
  • Topic-Based Targeting

6. Ad Formats and Ad Guidelines

  • Create Effective Ads
  • Ad copywriting best practices Ad copy testing
  • Text Ads and Guidelines
  • Image Ad Formats and Guidelines
  • Display Ad Builder Ads and Guidelines
  • Video Ads Format

7. Tools and Analysis

  • What is a Landing Page?
  • Optimizing your Landing Pages
  • Competitors Website Analysis
  • Ad group Performance Reports
  • Using ‘Calls to Action’
  • Keywords Performance Reports
  • Purpose of Conversions
  • Create your Conversion Tracking Code
  • Tracking the Conversions for Multiple Product
  • Tracking the Google Analytics Code
  • Change History Tool
  • Display Planner
  • Ad preview Diagnosis

8. Google Ads Live Project

Module 11 - Online Reputation Management

  • Introduction
    • When Social Media goes bad!
    • The cost of a bad reputation
  • Establish a Foundation
    • Protect your position  Register Twitter, URLs, etc
    • How to establish a Social Media company policy
    • The socialisation of business: Public relations to human relations
  • Listen
    • Free social media monitoring tools
    • Search
    • Paid for social media solutions
    • What to do with the data
  • Respond
    • Dealing with complaints
    • What to do with praise
    • Evangelist
    • Crisis Q&A
    • Complaint escalation plan
  • Engage
    • Enhancing reputation online
    • Be seen to listen
    • Ask customers for feedback
    • Build your customers into your R&D

Module 12 - Email Marketing

  • How Email Marketing works?
  • Types of mails
  • What to write
  • How to write
  • When to send
  • Tools used in Email Marketing
  • How to measure
  • List creation
  • List Management
  • Auto responders
  • Email Marketing report generation and its Metrics

Module 13 - MOBILE SEO

  • What is Mobile SEO?
  • How to create a mobile site?
  • Google Mobile
  • Mobile Sitemap
  • Search criteria for different smartphones
  • Onsite Optimization Basics for moile
  • Website Structure and Navigation in mobile
  • Creating Filenames in Site
  • Title Tag Optimization
  • Meta Tags Optimization
  • Copywriting and SEO Copywriting
  • Header Optimization
  • Anchor Links Optimization
  • Snippets Creation for mobile

Module 14 - App Store Optimization

  • Basic in ASO
  • Important factors to get on top of the search list in play store and App Store
  • Content optimization for App
  • Importance of title tags in ASO
  • Load time

Module 15 - Tools

1. Softwares / Plugins
2. Keyword Finders
3. Search Ranking Softwares
4. Content Spinners
5. Plagiarism Checkers
6. Authority Checkers
7. Rank Checkers
8. SEO Optimization Plugins – QK

Module 16 - Webmaster Tools

1.Google Search Console (Webmaster)
2. A Key to SEO Training and Success
3. How to Rank your Website in Specific Country
4. Resolving Website Errors
5. Geo-Targeting
6. 301 Redirection
7. Domain Optimization
8. Spam Control
9. Site Links Control
10. Awesome tool to Check Incoming Links
11. Malware Check

Module 17 - Google Places / Local Rankings

 1. SEO For Local Business
2. How to rank a website in local searches
3. Get Ranking on Local Keywords
4. Verification and Installation Process
5. How to Increase STAR Rankings
6. Yellow Pages Creatio


What Is Digital Marketing?

  • Digital Marketing or Internet Marketing is marketing which is done using the internet as a medium. There are many techniques involved in doing online marketing and we train all the modules viz. SEO, Google Ads, SMM, Email Marketing, ORM and Google Analytics.

Who Can Learn This Course?

Anyone who is tech savvy can learn this Digital Marketing Course as it is not limited to any particular age group

  • Content Writers
  • Web designers / Web developers / UI, UX professionals
  • Students / Housewives / Internet Addicts
  • Marketing and Branding Professionals
  • Start-up / Business Owners

What Are The Pre-Requisites?

Anyone who is tech savvy can learn this Digital Marketing Course as it is not limited to any particular age group

  • Content Writers
  • Web designers / Web developers / UI, UX professionals
  • Students / Housewives / Internet Addicts
  • Marketing and Branding Professionals
  • Start-up / Business Owners

What Certifications Are Involved In The Digital Marketing Course?

We provide you with 9 International certifications from Google, Facebook, YouTube, etc which are

  • 6 Google Ads Certifications
  • Google Analytics Certification
  • Facebook Blueprint Certification
  • Industry Recognized ExcelR Certificate

What Are The Criteria To Gain Certified Status?

  • The training program includes an evaluation system to judge your subjective knowledge and practical implementation success rates. You will get the certificate after successfully completing your training program.

What Is Instructor-Led Online Training?

  • Instructor-led online training is an interactive mode of training where participants and trainer will log in at the same time and live sessions will be done virtually. These sessions will provide scope for active interaction between you and the trainer.
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